A contemporary global business needs a website, and this isn’t overstating things. With increased internet accessibility shrinking the world, businesses have customers across geographies. Many consumers use websites for shopping decisions, avoiding companies with only brick-and-mortar stores.
However, creating a powerful website necessitates significant time, money, and expertise. Many small businesses lack a dedicated tech team or the funds for a web design agency. Even founders who wear many hats may struggle to create a website from scratch.
Enter websites built through artificial intelligence – yes, AI can do that within minutes. Moreover, you don’t need to hire web design or development specialists, thus saving costs.
SortList found that over 50% of business owners failed to distinguish between AI-built and human websites. In fact, 67% expressed willingness to let AI create websites. A sizable percentage is open to optimizing visuals and content through artificial intelligence.
Be that as it may, some checks are crucial to ensure the efficacy of your AI-created business website. These measures can balance technology and human input, a prerogative for modern organizations.
#1 It Should Allow Intuitive Human-Led Editing
Website builders based on AI can create appealing portals using befitting images and visuals. For example, you can make a website for beauty and wellness or photography businesses. Where human guidance must come in is brand fitment. It is crucial for entrepreneurs who want a close alignment with their vision.
One of the prime advantages of letting AI handle web design for you is time savings. Tools with straightforward editors let businesses meet website expectations in a few hours. It is a far cry from the typical 6-8 weeks. It bodes particularly well for start-up founders. They can use the extra time to flesh out their brand’s positioning and long-term goals.
The AI-built website should match your creative judgment. So, it must allow code-free changes to the color scheme, font, and visuals. It should not involve complex coding. Hocoos finds that intuitive human customization of site elements lets businesses get the correct look and feel. You can also explore AI-enabled design wizards to make swifter modifications.
The human editing options should include color palettes, layouts, images, and typography. Businesses may also need widgets and specific design elements to highlight their offerings. The tool must create unique templates for your website. You don’t want to duplicate competitors’ properties.
#2 It Must Adhere to Cyber Security Guidelines
The increasing popularity of generative AI has birthed apprehensions about security. How secure are AI-built websites? Can you rely on them for sensitive actions like e-commerce?
The US Artificial Intelligence Safety Institute highlights the challenges of current AI models. Since many of these systems lack transparency, their results can be hard to predict. Likewise, the UK’s National Cyber Security Centre warns against hallucinations. These are erroneous results arising from inadequate training data and biases.
It points to the need for human moderation in AI-built websites to ensure accuracy. Some tools ask direct questions and use the answers to create the website. It lowers the risk of inaccurate or biased content/design. Businesses should conduct regular reviews to identify safety threats, malware, and incorrect info.
The good news is that more providers now use advanced encryption protocols. Look for site builders that accommodate periodic security updates to guard against threats. You must be mindful of adversarial attacks that trigger data poisoning or extraction.
Is AI-Generated Data Safe for Your Business Website?
You might also be considering blogs or long-form articles created by AI for your website. It can save time and resources while giving your customers valuable content.
On the downside, beware of inaccuracies and safety breaches in such data. It can also feel impersonal and repetitive. Worst case: it can spur Google penalties and become an SEO concern. Your best bet is to use generative AI with human creative input for value-adding content.
#3 It Should Be Compatible With Different Platforms
The number of people who access the internet on their mobile phones has increased in the past few years. Pew Research found that 97% of Americans in 2023 owned a phone of some type, with 9 in every 10 owning a smartphone.
Phones, tablets, and iPads are popular for scrolling social media and online shopping. This affects business website decisions: your online presence must be compatible with standard platforms. It includes checking the loading time, page navigation, and form layouts.
For example, mobile sites should prefer notifications to interstitials like popups. The clickable elements need optimization for touch. Do you have an extra-long form without support for autofill? It is likely to irritate a prospect who might turn to a competitor.
Look for AI website builders that create compatible sites by default. That way,
you won’t struggle with individual design elements. Human checks on various devices can tackle potential problem areas.
TechRadar recommends that businesses create a few different designs by mixing and matching elements. You can get feedback from your team, incorporating ideas in the final website.
With artificial intelligence simplifying several business facets, it is easy to become complacent. AI is here to stay, and not adapting or adopting it may be a mistake. Moderating your AI website with a curious human eye has become an essential balancing act.